I build the software retailers actually run on — storefronts, and the systems they have to agree with.

Most of my work lives on a seam. A shop has a catalogue, a stock figure and a price; so does the ERP behind it, and the two disagree the moment anyone stops watching. I build the storefront and the thing that keeps it honest — product and stock synchronisation, pricing, orders flowing back into the system the business already closes its books in.

That has meant fashion retail wired into Pantheon, a watch and jewellery catalogue running across three languages, a wellness studio with memberships and a class schedule to keep straight, and a platform that forms US companies for people who have never set foot in the country. Different industries, same underlying problem: the website is the easy half.

I am based in Skopje. I like the projects where the domain is genuinely complicated — tax, stock, fiscalisation, anything with rules someone else wrote and nobody can negotiate. This site is a flight simulator because a portfolio that reads like every other portfolio is not evidence of anything.

What I work with